Managing a small business means taking on all sorts of roles that larger companies can assume will be carried out by whole teams of people. Book-keeping, marketing, and PR, procurement and more fill a sole-trader’s time. Love it or loath it, managing your social media presence is no exception and it makes demands on nearly all businesses, one way or another.
We live in an image-saturated world and ensuring you have a steady stream of photographs can end up being prohibitively expensive if you have to employ photographers while on a limited budget. Fortunately, the latest smart-phone models make taking photographs an incredibly democratic process – nearly everyone can capture suitable images, provided they follow a few basic guidelines. That doesn’t mean you can do without professionals, and there will certainly be times when it really matters that you commission someone to create high quality images for your website and offline promotional material. But, far from photography being over, as some high profile photo-people have claimed, photography and moving-image content are flourishing. Even so, it’s quite amazing how many truly dreadful photographs there are out there, sometimes being used as business content, which is completely unnecessary in this day and age.
Thankfully, just a few simple rules can help those lacking in confidence or experience. I offer workshops to people who are looking to make the most of their phones, and have helped artists, business owners, teachers and students see the photographic value in their multi-tasking pocket computers. We will cover topics such as harnessing the light, composition, what apps to use or avoid, if and when to use filters, when to use a professional, personal taste, social-media case-studies and a brief introduction to the ethics of people photography. Workshops can be delivered as one-off sessions or over several weeks.
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